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Recession: Motivator For Global Expansion? |
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News
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By Matthias Leitzmann, February 5, 2008
One of the smallest, yet in my opinion most interesting, sections in The Wall Street Journal is the “The Informed Reader” section. It is a jamboree of business articles gathered from various sources. The articles are short and treat the hurried reader to a diverse spectrum of relevant content.
On January 18, 2008, the newspaper referenced an article originally published by Slate Magazine, which essentially pointed out that if the US were to fall into a recession, the upside could be that it might propel US companies to more aggressively consider overseas expansions.
Slate columnist Daniel Gross is quoted as saying that “many American companies simply haven’t committed to being aggressive players in the global economy.” The article continues to point out that large US companies generally continue to rely heavily on sales at home. Mr. Gross advocates that American executives need to view foreign markets “not simply as a place to source cheap goods or raise expensive capital, but as the new home market.” An interesting viewpoint, I think, and worth pondering.
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